by Haarshit Gala | Feb 26, 2024 | blog
In the world of branding and marketing, storytelling has emerged as a powerful tool for businesses to connect with their audience on a deeper level. Stories have the remarkable ability to captivate, inspire, and evoke emotions, making them an invaluable asset in...
by Haarshit Gala | Feb 19, 2024 | blog
Brand colours play a crucial role in shaping the perception of your customers. They are an element of your visual brand identity that customers first encounter, often leaving a lasting impression. There are studies that show specific colours evoke specific emotions...
by Haarshit Gala | Feb 12, 2024 | blog
The consumer landscape is ever-evolving, and digitization has revolutionised how consumers interact with brands. It’s not enough to have a visually appealing logo or a catchy slogan to secure a loyal customer base. Today’s consumers are empowered,...
by Haarshit Gala | Feb 5, 2024 | blog
The world is constantly bombarded with information, and capturing the attention of consumers has become a significant challenge for businesses. Amidst this noise, a trend of minimalism has emerged in the realm of brand design. The concept of minimalism is...
by Haarshit Gala | Jan 29, 2024 | blog
When we talk about building a brand, people often assume that we are talking about designing a logo, choosing the right colours and fonts, creating graphics and illustrations, selecting taglines, setting a tone of voice, and applying it everywhere possible because it...
by Haarshit Gala | Jun 10, 2023 | blog
Building a business and building a brand are two distinct but related activities. While a business is concerned with generating profits and revenue, a brand is focused on creating an emotional connection with customers and establishing a desired position in the...
